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Relevant Market
The market segment in which a company competes, defined by its products, customers, and geographic area.
Structure Versus Behavior
A distinction in competition policy and economic regulation focusing on the organization and arrangements of firms (structure) versus their actual conduct (behavior) in the market.
Rule Of Reason
The principle that not all actions deemed as restrictive of trade are illegal, depending on whether they are unreasonable restraints.
Vertical Merger
A business combination of companies that operate along the same supply chain but at different stages of production.
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