ESSs Are Designed to Serve the Middle Management of the Organization

question 8

True/False

ESSs are designed to serve the middle management of the organization.

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Definitions:

Customer Data

consists of information about customers that companies collect, analyze, and use to understand preferences, behaviors, and demographics.

Businesses

Organizations engaged in commercial, industrial, or professional activities, aimed at generating profits through offering goods or services.

Direct Marketing

A form of advertising which allows businesses to communicate straight to the consumer through various media.

E-mail

A method of exchanging digital messages over the Internet between people using electronic devices.