Based on Your Reading of the Case Discussing Mobile Handhelds

question 61

Multiple Choice

Based on your reading of the case discussing mobile handhelds in the workplace, PepsiCo's custom iPhone app to coordinate deliveries enhances which of the following generic business objectives?

• A)New products, services, and business models
• B)Survival
• C)Improved decision making
• D)Customer and supplier intimacy

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Definitions:

Rhizoids

Thin, root-like structures found in non-vascular plants, fungi, and some protists, serving primarily for attachment and in some cases, absorption.

Sporophyte

The diploid, spore-producing phase of plants and algae that undergo alternation of generations, in contrast to the haploid gametophyte phase.

Diatoms

Single-celled, photosynthetic protists with a two-part silica shell.

Amoebozoans

A group of amoeboid protozoa, including amoebas, characterized by their ability to change shape due to the movement of their pseudopodia.