Hilton Hotels' Use of Customer Information Software to Identify the Most

question 72

Multiple Choice

Hilton Hotels' use of customer information software to identify the most profitable customers to direct services to is an example of using information systems to

• A) strengthen customer intimacy.
• B) differentiate their service.
• C) focus on market niche.
• D) increase efficiency.

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Definitions:

Social Factor

An element of society such as demographics, culture, or trends that influences individuals and businesses.

Buying Behavior

The decision processes and actions of people involved in buying and using products.