Flash Cookies Are Different from Ordinary Cookies in That They

question 28

Multiple Choice

Flash cookies are different from ordinary cookies in that they:

• A)are installed only at the user's request.
• B)are not stored on the user's computer.
• C)cannot be easily detected or deleted.
• D)monitor the user's behavior at a web site.

Recognize direct marketing as a promotional alternative that uses direct communication with consumers to generate specific responses.

Identify various sales promotion tools and understand their role in marketing strategies.

Distinguish between different promotional elements such as personal selling, advertising, public relations, and direct marketing.

Assess the strengths and weaknesses associated with sales promotions and direct marketing.

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Definitions:

Tax Treatment

The specific methodology applied to determine the amount of taxes owed by an individual or business.

Limited Liability

A legal structure where a company's owners are not personally liable for the company's debts or liabilities.

Partnership

A sanctioned form of business collaboration among two or more persons who equally participate in managing the business and dividing its profits.

Proprietorship

A type of business entity owned and run by one individual where there is no legal distinction between the owner and the business.