Which of the Following Statements About B2B Commerce Is Not

question 18

Multiple Choice

Which of the following statements about B2B commerce is not true?

• A)Eighty percent of online B2B e-commerce is still based on EDI.
• B)B2B e-commerce represents approximately 10% of the overall B2B marketplace.
• C)B2B e-commerce only includes commercial transactions between firms.
• D)B2B e-commerce revenues in 2013 were over $4 trillion.

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Definitions:

Travel Guides

Publications or online resources that provide information and tips to travelers about destinations, accommodations, attractions, and itineraries.

Direct Marketing

A form of advertising where companies communicate directly with the consumer through mail, email, texts, and other marketing materials without the use of intermediaries.

Personal Selling

A direct form of selling where salespersons use tailored communication to persuade potential buyers to purchase products or services.

Interactive Communication

A form of communication where there is active participation and exchange between all parties involved, allowing for immediate feedback and adaptation of message.