How Are the Internet and E-Commerce Causing Severe Disruption to the Existing

question 82

Multiple Choice

How are the Internet and e-commerce causing severe disruption to the existing advertising business model?

• A) Ties between customer and businesses are being rethought.
• B) Technology players such as Yahoo! seek to dominate online advertising and expand into offline ad brokerage.
• C) New methods of advertising, such as blog advertising, are emerging.
• D) The market entry costs for online advertising services are extremely low.

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Definitions:

Legitimately Accomplish

To achieve or complete something in a manner that is lawful, ethical, and recognized as proper and valid.

Legitimate Power

This type of power is derived from a formal position or role within an organization or society, recognized and accepted by others as rightfully held, allowing the person or group to exert influence or control.

Coercive Institutions

Institutions, such as prisons or the military, where control is maintained through force, and compliance is enforced among its members.

The State

Consists of the institutions responsible for formulating and carrying out a country’s laws and public policies.