Exposing an Individual to Ads That Are Chosen and Based

question 59

Multiple Choice

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as

• A) clickstream advertising.
• B) behavioral targeting.
• C) online profiling.
• D) long tail marketing.

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Definitions:

Scroll Bars

Interface components that enable users to navigate through content that extends beyond the visible area of the screen by moving the content up, down, left, or right.

Zoom Slide

A feature in presentations that allows a presenter to focus on and enlarge a specific part of a slide for emphasis.

Status Bar

An area at the bottom of an application window that displays information about the current state of the program, such as cursor position or progress indicators.

Line Spacing

The distance between lines of text in a document, which can be adjusted to improve readability or fit more text on a page.