When Developing an Internet Electronic Commerce Application, Developers Must Deal

question 49

True/False

When developing an Internet electronic commerce application, developers must deal with several unknown factors, including the user, connection speed, and access method.

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Definitions:

Branding

The process of creating a unique image and identity for a product or service in the consumer's mind, using names, terms, signs, symbols, designs, or a combination of these.

Brand Personality

A set of human characteristics associated with a brand name.

Human Characteristics

Traits or features that define humans, including biological, psychological, social, and cultural attributes.

Brand Equity

The added value a brand name gives to a product beyond the functional benefits provided.