Open-Ended Questions Can Put Interviewees at Ease Because They Can

question 45

True/False

Open-ended questions can put interviewees at ease because they can respond in their own words using their own structure.

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Definitions:

AVE

Advertising Value Equivalency, a metric used in public relations to measure the benefit to a client from media coverage that is equivalent to the cost of advertising.

Scientific Validity

The extent to which research findings and experiments are accurately grounded in scientific methods and principles, ensuring reliability and truthfulness in outcomes.

Impressions

A tactic designed to measure the impact of news coverage that assumes that the number of subscribers to a publication or viewers/listeners to a broadcast is equal to the audience reached with a news item or story they placed.

Global PR Practitioners

Public relations professionals who specialize in planning, managing, and executing communication strategies on a worldwide scale.