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If the demand for a good is elastic,then
Dichotomous
Relating to or involving a division or contrast between two completely opposed or different things.
Dependent Variables
Variables in research that are expected to change as a result of an experiment's independent variable manipulation.
Test Markets
Regional markets or demographic groups used for launching new products to evaluate consumer response before a national rollout.
Competitors
Businesses or individuals that compete within the same market for resources and customers.
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