Consider a Market for Used Cars

question 98

Essay

Consider a market for used cars. Suppose there are only two kind of cars: lemons and good cars. A lemon is worth $1,500 both to its current owner and to anyone who buys it. A good car is worth $6,000 to its current and potential owners. Buyers can't tell whether a car is a lemon until after they have bought the car. What do economists call the problem that buyers of used cars face? What is the price of a used car? Explain and substantiate your answer.

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Definitions:

Promotional Mix

The combination of marketing tools utilized by a business to communicate and promote its products or services to the target audience.

Channel Members

Individuals or entities that are involved in the process of moving goods or services from producers to consumers within the supply chain.

Manufacturer

A business that produces goods in large numbers using machinery.

Stocking the Product

The process of keeping a product available in inventory for sale to customers.