Why Do Publishers Print the First Edition of a Book

question 341

Multiple Choice

Why do publishers print the first edition of a book by a popular author in hard cover and not in paperback?

• A) Hard cover books are long lasting and paperbacks can rip easily.
• B) Readers who want to read the book as soon as it comes out will be willing to pay a higher price compared to those who can wait for the paperback edition.
• C) A hardcover is the publishers' way of rewarding the avid readers.
• D) Publishers are not sure of the demand.
• E) Publishers cannot price discriminate.

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Definitions:

Deregulated

The reduction or elimination of government power in a particular industry, usually enacted to encourage competition and increase efficiency.

Banking

The industry involving the holding, lending, and managing of money and financial instruments for individuals, businesses, and governments.

Trucking

The industry or activity of transporting goods by road, typically involving large vehicles known as trucks.

Airlines

Businesses that offer services for flying both passengers and cargo.