Examlex
From a business perspective, a company's ability to achieve its business goals and increase long-term shareholder value by integrating economic, environmental, and social opportunities into its business strategies is known as ________.
Cause-Related Marketing
A marketing strategy wherein businesses align with social causes to generate business benefits and social impact simultaneously.
Social Concern
The attention or care directed towards societal issues and the wellbeing of the community at large.
Marketing Program
A comprehensive plan that outlines strategies, tactics, and activities for effectively promoting and selling products or services.
Title VII
A section of the Civil Rights Act of 1964 prohibiting employment discrimination based on race, color, religion, sex, or national origin.
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