Examlex
This is a list of activities on a Web site that briefly highlights what individuals are doing, thinking, and updating and in return gives the community a sense of what is happening.
ELM (Elaboration Likelihood Model)
A theory in social psychology that explains how the likelihood of persuasion can vary based on the audience's ability and motivation to process a message.
Central Route
A concept from the Elaboration Likelihood Model, where persuasion occurs through thoughtful consideration of arguments and evidence.
Peripheral Route
A method of persuasion that relies on superficial cues rather than the substantive quality of the argument.
Depth Interviews
Qualitative research methods involving detailed, one-on-one interviews to explore deeper insights into opinions, experiences, or motivations.
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