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Elizabeth was hired as a customer care executive, along with five others, by a telecommunication provider during a period when they were extremely short-staffed.However, her employers soon realized that she was impatient, easily irritated, and lacked motivation.They even began to receive complaints about her behavior from angry customers.In hiring Elizabeth, her employers were guilty of a(n) ________.
Demographic Characteristics
Measurable features of an audience that can be counted objectively: age, education level, income, etc.
Psychographic Characteristics
Attributes relating to the personality, values, attitudes, interests, or lifestyles of individuals or groups, used especially for market segmentation.
Audience Members
Individuals who actively listen, watch, or engage with a presentation, performance, or broadcast.
Intrinsic Motivators
Internal factors, such as personal interest or satisfaction, that drive individuals to perform tasks.
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