Examlex
________ interact primarily to share information and to make decisions to help each member do his or her job more efficiently and effectively.
Diffusion of Innovation
The process by which a new idea, product, or practice spreads within a society or from one society to another.
Consumers
People or entities buying products and services for their own personal consumption or use.
Marketers
Experts engaged in the tasks related to the marketing, selling, and distribution of a product or service.
Diffusion of Innovation Curve
A model that illustrates the process by which a new product or concept is adopted by the market, from early adopters to the late majority and laggards.
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