Examlex
The Big Five Model of personality includes ________.
Web-based Communication
The exchange of information using internet-based platforms, including email, social media, and websites, facilitating instant and broad connectivity.
Gross Rating Points
A measure in advertising that indicates the reach or frequency of a particular media campaign, expressed as a percentage of the target audience.
Banner Ads
A form of online advertising that integrates a rectangular graphic display into a webpage, designed to attract traffic to a website by linking to the advertiser's site.
IMC Efforts
Integrated Marketing Communication efforts aim to unify and coordinate all marketing communications to provide a consistent message across all channels.
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