People with a High Need for Achievement Strive for the Trappings

question 61

True/False

People with a high need for achievement strive for the trappings and rewards of success rather than for personal achievement.

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Definitions:

Institutional Markets

Markets where transactions occur between institutions such as businesses, governments, and non-profits, rather than between a business and individual consumer.

Finished Goods

Products that have completed the manufacturing process and are ready to be sold to customers.

Consumer Buying Process

The stages a consumer goes through when deciding to purchase a product, typically including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Situational Influences

Factors present in a specific situation that can affect consumers' purchasing behavior, including physical environment, social environment, and time.