Grayson's Has Been in the Publishing Business for Fifty Years

question 36

Multiple Choice

Grayson's has been in the publishing business for fifty years.In the past two years, the company has noticed that book sales have been tapering off, as more and more readers prefer formats they can read on e-readers or smartphones.Grayson's needs to analyze the changes in the environment so that it can change its business strategies and meet the needs of the new market.It commissions a market research firm to collect information about the recent changes in reading habits.Which of the following questions is the most irrelevant for this purpose?

• A) How many books does an individual customer buy in a month?
• B) What types of books do customers buy in traditional form?
• C) Which format is more reader-friendly, e-books or traditional books?
• D) How much do readers spend on e-books in a month?

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Definitions:

Screen

a flat panel or area on an electronic device where images and data are displayed.

Audience

The group of people targeted or addressed by a communication, performance, or work of art, typically characterized by certain shared attributes or interests.

Unprepared

A state of not being ready or equipped to deal with a particular situation or task.

Purpose Statement

The statement in a proposal or a report specifying the organizational problem, the technical questions that must be answered to solve the problem, and the rhetorical purpose of the report (to explain, to recommend, to request, to propose).