Grayson's Has Been in the Publishing Business for Fifty Years

question 36

Multiple Choice

Grayson's has been in the publishing business for fifty years.In the past two years, the company has noticed that book sales have been tapering off, as more and more readers prefer formats they can read on e-readers or smartphones.Grayson's needs to analyze the changes in the environment so that it can change its business strategies and meet the needs of the new market.It commissions a market research firm to collect information about the recent changes in reading habits.Which of the following questions is the most irrelevant for this purpose?

• A) How many books does an individual customer buy in a month?
• B) What types of books do customers buy in traditional form?
• C) Which format is more reader-friendly, e-books or traditional books?
• D) How much do readers spend on e-books in a month?

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Definitions:

Conflict

refers to a situation in which individuals or groups have opposing interests, beliefs, or needs, leading to a clash.

Punctuated Equilibrium

A theory suggesting that evolutionary development occurs through long periods of stability interrupted by short, significant changes.

Deadlines

Specified times or dates by which tasks or projects are required to be completed.

Proper Sequence

The correct or most effective order in which a series of events or steps should occur.