Examlex
In ________, a company grows by combining with competitors.
Central-Route
A method of persuasion that involves deeply processing the content of the message, considering logical and factual arguments.
Attribution Theory
The theory of how people make attributions.
Primacy Effect
Tendency to remember information at the beginning of a body of information better than the information that follows.
Cognitive Dissonance
A psychological theory that suggests discomfort arises when a person holds conflicting beliefs, attitudes, or values, often leading to changes in one of the beliefs or behaviors.
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