In the BCG Matrix, a ________ Has a Low Anticipated

question 79

Multiple Choice

In the BCG matrix, a ________ has a low anticipated growth rate and a low market share.

• A) question mark
• B) cash cow
• C) dog
• D) star

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Definitions:

Quality Products

Products that consistently meet or exceed customer expectations regarding their functionality, durability, and reliability.

Possession Utility

The value added by the process of transferring the ownership of a product or service from one party to another, enhancing its appeal to potential buyers.

Ownership Utility

The added value or benefit provided to a product or service by ensuring that the consumer has the legal right or ownership to use or dispose of it as they see fit.

Product Availability

The extent to which products are in stock and can be purchased by consumers at any given time.