The figure shows the payoff for two firms, A and B, that must each choose to sell either at a high or low price. Determine the dominant strategies for each firm (if any)and the Nash equilibria (if any). 
Definitions:
Data Collected
Information gathered through observation, experimentation, surveys, or other methods, which can be analyzed to gain insights or make decisions.
Contribution Margin
The difference between sales revenue and variable costs, indicating how much revenue contributes to covering fixed costs and generating profit.
Fixed Costs
Costs that do not vary with production or sales levels, including rent, insurance, and salaries, which remain constant regardless of business activity levels.
Operating Income
The profit realized from a business's operations, calculated by subtracting operating expenses from gross profit.
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