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Incumbents are unaffected by fixed costs of entry while potential entrants are affected by them because
Current Ratio
A liquidity ratio that measures a company's ability to pay short-term obligations by comparing its current assets to its current liabilities.
Note Payable
A written promise to pay a specified amount of money, usually with interest, at a future date.
Account Payable
An account payable is a liability representing an amount owed by an entity to a supplier or creditor for goods or services received but not yet paid for.
Return on Assets Ratio
The Return on Assets Ratio measures a company's ability to generate earnings from its assets, calculated by dividing net income by the average total assets.
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