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Average fixed cost (AFC)
Advertising
The action of calling public attention to products, services, needs, etc., especially by paid announcements in print, broadcast, or online media.
Demand Curve
A graph representing the relationship between the price of a good and the quantity demanded by consumers, typically downward-sloping.
Brand Loyalty
The tendency of consumers to continuously purchase one brand's products over another's, often due to a combination of satisfaction with the product and the perceived value of the brand.
Elasticity of Demand
A measure of how much the quantity demanded of a good changes in response to a change in the price of that good.
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