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Porter's Generic
Strategies developed by Michael E. Porter that outline three potential strategies for achieving competitive advantage: cost leadership, differentiation, and focus.
Brand Name
The distinctive title that identifies a product or company, differentiating it from competitors in the marketplace.
Competitive Advantage
The favorable position a business gains over its competitors, typically through greater value to customers, lower costs, or both.
Competitive Scope
The breadth and focus of a company's competitive arena, which can range from targeting niche markets to competing across global markets.
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