Examlex
A function ________ contains the statements that make up the function.
Latent Need
A customer's unrecognised or subconscious need that has not yet been identified or addressed by companies.
Critical Needs
Fundamental requirements identified by customers that must be addressed by a product or service for it to be considered viable and satisfactory.
Market Orientation
A business approach that prioritizes identifying and meeting the needs and wants of customers through product innovation and customer service.
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