A Menu That Appears When an Object Is Clicked with the Right

question 4

Multiple Choice

A menu that appears when an object is clicked with the right mouse button is called:

• A)a hypertext link.
• B)a shortcut keystroke.
• C)a context sensitive menu.
• D)tool-tip help.

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Definitions:

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another's due to satisfaction with the brand.

Positioning

The process of establishing a brand or product in the mind of customers relative to competitors’ offerings.

Mental Image

A representation of sensory experiences created in the mind, not immediately present to the senses.

Marketing Support

Services or activities provided to assist in the planning, development, and execution of marketing strategies and campaigns.