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Reference Value
A baseline number or set of numbers used for comparison purposes in analysis.
Differentiation Value
The unique attributes or benefits that make a product or service stand out from competitors in the eyes of consumers.
Unit Product Cost
The total cost (variable and fixed) incurred to produce, store, and sell one unit of a product.
Elastic Demand
Describes a market condition in which the demand for a product is sensitive to price changes.
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