Examlex
Extensible markup language (XML) is a language that can be used to exchange data between businesses.
Billboard Advertising
A form of outdoor advertising that uses large-scale print or digital displays placed in high-traffic areas to promote products, services, or events.
Marketing Eras
Marketing Eras refer to distinct time periods characterized by predominant marketing strategies and philosophies, such as the production, sales, marketing, and societal marketing eras.
Four Ps
The marketing mix framework consisting of Product, Price, Place, and Promotion, used to consider the company's strategies for marketing its products or services.
Relational Orientation
An emphasis on building long-term relationships with customers, focusing on satisfaction and loyalty rather than immediate transactions.
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