Joline and David Have Been Married for Several Years

question 33

Multiple Choice

Joline and David have been married for several years. They respond to each other warmly, with interest, affection, and shared humor. Joline and David's behavior reflect

• A) low-intensity negative affect.
• B) positive affect.
• C) refusing-to-accept-influence.
• D) high-intensity negative affect.

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Definitions:

Antecedent States

Preceding conditions that influence individuals' behavior or attitudes in a particular context.

Evaluative Criteria

The characteristics, attributes, or dimensions that consumers use to compare and judge the merits and drawbacks of products and services.

Internal Search

The cognitive process that consumers engage in by recalling stored information from memory to make a decision.

External Search

The process of seeking information from outside resources, such as consumer reports or expert opinions, before making a purchase decision.