End Users Are Not

question 19

Multiple Choice

End users are not

• A) the final consumers in a distribution channel.
• B) the first customers in a distribution channel.
• C) likely to have greater bargaining power because of the Internet.
• D) usually the C in B2C.

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Definitions:

Independent Variable

A variable in an experiment or model that is manipulated or changed to observe its effects on the dependent variable.

Procter & Gamble

An American multinational consumer goods corporation specializing in a wide range of personal health/consumer health, and hygiene products.

Old Spice

A brand of male grooming products known for its distinctive fragrance and creative advertising campaigns.

Extraneous Variable

A variable that influences the outcome of an experiment but is not the variable that is actually of interest. It's external and not the focus of the study.