In General,the Threat of Substitutes Is Heightened Because the Internet

question 93

Multiple Choice

In general,the threat of substitutes is heightened because the Internet

• A) lowers switching costs.
• B) lowers barriers to entry.
• C) introduces new ways to accomplish the same task.
• D) increases output per unit of cost.

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Definitions:

Buying Behavior

The decision processes and acts of individuals involved in buying and using products, influenced by psychological, social, and economic factors.

Buying Decisions

The process by which a consumer chooses whether or not to purchase an item, often influenced by various factors.

Purchase Decision

The process by which a consumer decides whether to buy a product, influenced by factors like price, quality, and brand.