How Do Infomediaries and Consumer Information Websites Increase the Intensity

question 86

Multiple Choice

How do infomediaries and consumer information websites increase the intensity of competitive rivalry?

• A) by shifting customers away from issues of price
• B) by consolidating the marketing message that consumers use to make a purchase decision
• C) by making competitors in cyberspace seem less equally balanced
• D) by highlighting unique selling advantages of a firm

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Definitions:

Nielsen Television Index

A measurement service that provides data and insights regarding television viewing patterns.

Syndicated Panels

Syndicated panels are groups of people or organizations that are repeatedly surveyed or measured over time for market research purposes, and their data is collected, analyzed, and sold by a third party to multiple firms.

External Secondary Data

Information collected from outside an organization, previously gathered for another purpose, which can be used for market research or analysis.

Cultural Anthropologists

Researchers who study the cultural aspects of human societies, including norms, values, practices, and social structures.