In the Value Net Analysis,complementors Are

question 71

Multiple Choice

In the value net analysis,complementors are

• A) firms that produce substitute products.
• B) firms that produce products that have a positive impact on company product value.
• C) customers who compliment the company for their good products and services.
• D) firms that supply critical inputs to a company.

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Definitions:

Comarketing

Cooperative arrangement in which two businesses jointly market each other’s products.

Cobranding

Cooperative arrangement in which two or more businesses team up to closely link their names on a single product.

Affinity Program

Marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.

Relationship Management

Collection of activities that build and maintain ongoing, mutually beneficial ties with customers and other parties.