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Which Element of the Business Model Addresses the Question of Why

question 13

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Which element of the business model addresses the question of why a customer should buy from the firm?


Definitions:

Gratuitous Basis

A situation where goods, services, or assets are given without receiving payment or consideration in return.

Customary Fee

A charge or payment that is considered typical or usual within a particular industry, market, or legal context based on long-standing practices.

Apparent Authority

A situation in which a reasonable person would understand that an agent had the authority to act, even if the agent didn't have such authority.

Express Agency

An agency relationship formed by explicit oral or written agreement between the agent and the principal.

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