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Apple Pay uses near field communication (NFC)chips.
Standard Markup
The typical percentage added to the cost price of goods to determine the selling price.
Penetration
The process of entering or making an entrance into a market with the aim to establish a significant foothold or presence.
Bundle Pricing
A marketing strategy where multiple products or services are packaged together and sold at a single price.
Tie-In Pricing
A marketing strategy that sells one product at a discount when bought together with another product.
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