________ Is the Process of Getting Customers to Pass Along

question 24

Short Answer

________ is the process of getting customers to pass along a company's marketing message to friends, family, and colleagues.

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Definitions:

Smooches

Smooches are affectionate kisses.

Treat

Something that gives pleasure or enjoyment, often used as a reward or part of a celebration.

Variable-ratio Schedule

A reinforcement schedule in which a response is reinforced after an unpredictable number of responses, making it very resistant to extinction.

Shots

In medical terms, it refers to injections administered using a syringe.