Purchasing an Online Ad on a CPA Basis Means That

question 28

Multiple Choice

Purchasing an online ad on a CPA basis means that the advertiser:

• A) pays for impressions in 1,000 unit lots.
• B) pays a pre-negotiated fee for each click an ad receives.
• C) pays only for those users who perform a specific action, such as registering, purchasing, etc.
• D) exchanges something of equal value for the ad space.

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Definitions:

Remuneration

Payment or compensation received for services rendered or employment, including salaries, wages, and benefits.

Ultimate Controlling Entity

The parent institution or entity at the highest level that exercises control over a group of companies.

Share Ownership

Holding of equity in a company, represented by stock, which confers certain rights such as voting power and dividends.

Financial Statements

Formal records that outline the financial activities and condition of a business, person, or other entity, including the balance sheet, income statement, and cash flow statement.