Which of the Following Statements About a Free Pricing Strategy

question 40

Multiple Choice

Which of the following statements about a free pricing strategy is false?

• A) Free products and services can knock out potential and actual competitors.
• B) The free pricing strategy was born in the early days of the Web.
• C) It is difficult to convert free customers into paying customers.
• D) Free products and services can help build market awareness.

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Definitions:

Straight Rebuy

A purchasing situation in which a business buyer reorders a product or service from the same supplier without modifications.

Bigger Office

An expansion of workspace typically sought by growing companies to accommodate increased staff, operations, or resources.

Opinion Leader

An individual who influences the opinions, attitudes, or behaviors of others through their expertise, knowledge, or social position.

Social Media Promoter

A social media promoter is an individual or entity that uses social media platforms to enhance the visibility and engagement of a brand, product, or service, often using targeted marketing strategies.