________ Involves Using Any of a Variety of Means to Attract

question 56

Short Answer

________ involves using any of a variety of means to attract people to your Web site and other social marketing platforms, such as Facebook and Twitter.

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Definitions:

Frequent Purchaser Program

A loyalty scheme designed to reward customers who regularly buy goods or services from a particular business.

Quantity Discounts

Price reductions offered to buyers purchasing in large volumes.

Two-part Pricing

A pricing strategy that involves charging a fixed fee plus a variable usage fee, often seen in services like telecommunications and utilities.

Bundle

A collection of goods or services sold as a single package, often for a discounted price compared to purchasing the items separately.