What Technologies and Techniques Are Employed by Location-Based Mobile Marketing

question 29

Essay

What technologies and techniques are employed by location-based mobile marketing and why is local mobile attractive to marketers?

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Definitions:

Allocative Efficiency

Occurs when resources are distributed in a way that maximizes the net benefit to society.

Least Costly Way

Refers to a method or strategy that aims to achieve a particular goal or produce a specific outcome with the minimum possible expense or use of resources.

Inferior Good

A type of good for which demand decreases as the income of consumers increases, inversely related to income elasticity.