Encouraging Users to Click a Like Button Is an Example

question 58

Multiple Choice

Encouraging users to click a Like button is an example of which step in the social marketing process?

• A) fan acquisition
• B) brand strength
• C) community
• D) amplification

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Definitions:

Social Responsibility

The idea that businesses should contribute positively to society, balancing profit-making with actions that benefit the community.

Communication Model

A theoretical framework that describes the process of transmitting information from a sender to a receiver.

Harold Lasswell

An American political scientist and communication theorist known for his work in the field of media effects and the formula "Who Says What In Which Channel To Whom With What Effect."

News Release Writing

The creation of written communication, typically by a public relations department, intended for distribution to news outlets.