________ Involves Using Any of a Variety of Means to Attract

question 56

Short Answer

________ involves using any of a variety of means to attract people to your Web site and other social marketing platforms, such as Facebook and Twitter.

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Definitions:

Message Internalization

The process by which individuals consciously accept and integrate a message or value into their belief system.

Brand Personification

The marketing strategy of giving human traits or characteristics to a brand, making it more relatable or appealing to consumers.

Human Attributes

Characteristics or qualities that are considered typical or inherent to humans, such as emotions or creativity.

Brand Animation

The process of bringing a brand to life through dynamic visual content, often involving video, motion graphics, and interactive elements to enhance brand recognition and engagement.