Big Data Plays an Important Role in Predictive Marketing

question 14

True/False

Big Data plays an important role in predictive marketing.

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Definitions:

Total Cost

The complete expense incurred for producing, maintaining, and selling a product or service, including fixed and variable costs.

Responsiveness

The ability of an organization, individual, or system to quickly and effectively adapt or react to changes, requests, or stimuli.

Customer

An individual or entity that purchases goods or services from a business.

Supply Chain

An arrangement involving various companies, personnel, operations, knowledge, and materials dedicated to transporting a product or service from its origin to the consumer.