Examlex
Which of the following is not a major trend in online retail for 2014-2015?
Marketing Strategies
Plans and approaches used by companies to attract, retain, and enhance relationships with their target market.
Target Market
The specific group of consumers at which a product or service is aimed.
Marketing Program
A cohesive plan that integrates various promotional tools and strategies to communicate with a target audience and achieve marketing objectives.
Place Strategy
Part of the marketing mix, focusing on the distribution channels and locations where a product or service is made available to the target market.
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