The Balanced Scorecard Enables Managers to Consider Their Business from All

question 109

Multiple Choice

The balanced scorecard enables managers to consider their business from all the following perspectives except

• A) customer perspective.
• B) internal perspective.
• C) innovation and learning perspective.
• D) ethical perspective.

---

Definitions:

Profit Margin

A financial metric indicating the percentage of revenue that exceeds the cost of goods sold, reflecting the profitability of a company.

Marketing Expenditures

The total amount of money spent on activities aimed at promoting and selling a product or service.

Return on Marketing Investment

The profitability and efficiency of marketing efforts, measured by the revenue generated from marketing activities divided by the cost of those activities.

Mission Statement

A concise declaration of an organization's core purpose and focus that informs its strategies and decision-making.