An Important Implication of the Balanced Scorecard Approach Is That

question 4

Multiple Choice

An important implication of the balanced scorecard approach is that

• A) managers need to recognize that satisfaction of stockholder demands is their primary job.
• B) the emphasis on customer satisfaction and financial goals are only a means to that end.
• C) managers should not look at their job as primarily balancing stakeholder demands.
• D) gains in financial performance must come at a cost of employee satisfaction.