One of the First Online Virtual Communities Was

question 83

Multiple Choice

One of the first online virtual communities was:

• A) The Well.
• B) Myspace.
• C) AOL.
• D) Salon.com.

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Definitions:

Ethnographic Research

A data-collection method that sends trained observers to watch and interact with a subject population in their natural environment.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs, and the impacts that these processes have on the consumer and society.

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Validity

The degree to which a tool, test, or study accurately measures what it intends to measure or reflects the true reality.